Dana Salih
Tamata Fresh, Delivered Clean, Delivered Ready.
Tamata Fresh offers washed, cleaned, and ready for eating vegetables and fruits, taking the effort out of meal prep. The campaign celebrates convenience without compromising freshness, making healthy eating effortless. The messaging positions the product as the simple, smart choice “Washed, Packed, Done.”
The visuals emphasize readiness and ease. The produce is shown in its plastic boxes, ready for eating, highlighting convenience. In different frames, the boxes are placed on a pan, a plate, and even skewered, suggesting they are prepared for immediate use in any meal.
The imagery is clean, approachable, and playful, turning everyday meal prep into a moment of effortless enjoyment. The campaign spans billboards, posters, and social media, creating a cohesive story of simplicity, freshness, and instant usability.